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Sep 11, 2016

Whatcom County Business a Pioneer in Content Marketing

Did you know a Whatcom County company was one of the first to lead the charge in content marketing? Way back in 1997, before content marketing was even a thing, a young entrepreneur by the name of David McInnis started a company in Ferndale, WA called PRWeb.

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Aug 18, 2016

Why You Need to Add Podcasts to Your Content Marketing Arsenal

Did you know that podcasts are one of the fastest growing mediums today? As a matter of fact, over 100 million Americans have listened to a podcast in their lifetime. Over 21% of Americans 12 and older (57 million Americans in total) have listened to a podcast in the past month and over 13% of Americans listened to a podcast in the last week.

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Aug 15, 2016

Content Recommendations and Content Discovery: The Awful Reality

I spent the morning scrolling through popular news sites and checking out the content recommendations that appear at the end of each article. There’s some pretty crazy stuff happening down there and I’d be lying if I said I wasn’t tempted to find out what “shocking secrets” the Andy Griffith show harbored.

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Aug 10, 2016

Let’s Take a Break from Content Marketing with Some Good Old Fashioned Jokes… About Content Marketing

Today, we're going to take a break from content marketing and highlight some good old fashioned jokes... about content marketing. If you know any others leave them in the comments below. Enjoy!

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Aug 08, 2016

Why Most Content Recommendations Are No Better than Banner Ads

You’ve seen them. They’re the content recommendations “from around the web” that appear at the end of your favorite news story or blog post. They’re meant to offer readers a better web experience by directing them to relevant content. Typically an advertiser pays a website to make the recommendation in order to direct traffic back to the advertiser’s website for whatever reason. Kind of like what advertisers used to use banner ads for.

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Aug 04, 2016

Lots of Experts Among Us at BlogHer 2016

TGIF! And what a better way to spend the day than hanging out with our favorite women bloggers, activists, celebrities and top brands in the content marketing industry at the 2016 BlogHer conference. We only have one day to spend down here in sunny southern California , so there’s much to do.

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Aug 02, 2016

Lawyers and Attorneys See Big Gains with Content Marketing; Tips for Success

A recent article in The Huffington Post indicated that legal professionals are finding serious success with content marketing. This comes as no big surprise, however, when you consider the following statistics:

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Aug 01, 2016

It’s a Shame What Sponsored Content Has Done to the Internet Today

If the goal is to provide a “better web” why are sponsored content articles ruining the web browsing experience for most users?

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Jul 26, 2016

Providing Transparency for Publishers and Advertisers

The online advertising industry is booming. Worldwide, over $130 billion dollars will be spent on digital ads in 2016 alone. That’s a lot of money changing hands. With so much cash being pumped into digital advertising, it’s surprising how little marketers know about how digital ads are bought, sold and placed online.

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Jul 25, 2016

Why Click Through Rates Are Really Not Important

A click through rate is defined as the “ratio of users who click on a specific link to the number of total users who view a page...It is commonly used to measure the success of an online advertising campaign for a particular website.”

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Jul 19, 2016

Why Publisher's Prefer the Content Gist for Sponsored Recommendations (Infographic)

Why the Cranberry "Advertising" Unit is the perfect fit for your website.

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Jul 18, 2016

Are Sponsored Recommendations Giving Content Marketing a Bad Name?

There’s lots of different ways you can promote and amplify your content online, but one method specifically seems to be gaining the most traction: sponsored article recommendations. You’ve probably seen them. They’re the “recommended articles,” “promoted stories” or “sponsored posts” at the end of most online articles or news sites.