Blog Image

Jul 18, 2016

Are Sponsored Recommendations Giving Content Marketing a Bad Name?

There’s lots of different ways you can promote and amplify your content online, but one method specifically seems to be gaining the most traction: sponsored article recommendations. You’ve probably seen them. They’re the “recommended articles,” “promoted stories” or “sponsored posts” at the end of most online articles or news sites.

Blog Image

Jul 14, 2016

Content Amplification the Cranberry Way

At Cranberry, we've taken a fresh approach to content marketing. We're unlike any other content amplification or discovery platform out there. Before I talk about how we're different, lets quickly review the content marketing process.

Blog Image

Jul 12, 2016

Content Amplification: Why You Can't Build Relationships Based on Deceit

It's time to take a new approach to content amplification. I don't know about the rest of you, but I'm getting pretty fed up with clickbait and misleading headlines just so that someone can make a few cents off of my clicks. When I read an article online and get to the end, I want the recommended stories to actually pertain to what I'm looking for. There's nothing worse than clicking on a spammy headline only to be brought to a spammy website with spammy content. Is that what content amplification has come to?

Blog Image

Jul 11, 2016

Content Marketers Need Tools Too

Tools are awesome. I recently bought a 6-foot step ladder and called my buddies over to drink a beer and admire it. My wife wasn’t too impressed, but what’s new.

Blog Image

Jun 23, 2016

The Wizard's Techniques for Creating Persuasive Content

Recently I found myself re-reading one of my favorite marketing books, Accidental Magic, by Roy H. Williams. Roy is the genius behind the Wizard Academy and this book is an inspiration. In it he offers a fantastic synopsis of some of his most powerful ad writing techniques. So in the interest of helping us all become more persuasive writers and marketers, here are some techniques worth trying.

Blog Image

Jun 21, 2016

Am I Wasting My Time With Content Marketing?

Are you looking to get lots of traffic back to your website? Are you judging your content marketing success based on the number of visitors you attract? If so, yes, you are wasting your time with content marketing.

Blog Image

Jun 21, 2016

How to Win with Content Marketing as Google and Facebook Take Over Publishing

It was only inevitable. The two most popular websites in the world (Facebook and Google) have entered the publishing arena and they’re poised to dominate that space. Facebook with its Instant Articles and Google with its Knowledge Graph (as well as its newest feature that allows marketers to publish content directly to search).

Blog Image

Jun 15, 2016

Cranberry vs The Competition

Cranberry is a unique content amplification platform. We get more eyes on your content, but more importantly, the appropriate “eyes.” Unlike other content amplification and discovery platforms, we aren’t trying to trick readers into clicking on your content. While those other services may be able to get a lot of traffic back to your website via clickbait, it isn’t necessarily the traffic you want.

Blog Image

Jun 14, 2016

It Really Doesn’t Matter Where You Amplify Your Content Online

As content marketers, we know the importance of amplifying our content online. We can create the best content out there, but if we aren’t promoting it, how will anyone discover it?

Blog Image

Jun 13, 2016

Content Marketing: Your 401(k) Plan for the Future

Content marketing is not transactional. Rather it’s about building trust and relationships for the future. When you create content or develop a content marketing strategy, the goal is NOT to garner a quick sale or conversion. Instead, your objective should be relationship building.

Blog Image

Jun 08, 2016

Why the Google Knowledge Graph Makes Content Amplification a Requirement

The Google Knowledge Graph and its associated “Answer Box” is changing the search landscape as we know it. The impact on content marketers has been tremendous and requires that we re-think our online marketing strategies, namely content amplification. But before we begin re-thinking strategy, it’s important that we have a good understanding of the Knowledge Graph and the benefits it provides to searchers.

Blog Image

Jun 07, 2016

How to Create Great Content for Each Stage of the Buyer’s Journey

When it comes to making a purchase, consumers typically move through a few different stages before they actually commit to buying something. These stages are commonly referred to as the Buyer’s Journey and consist of: Awareness, Consideration, and Decision.