Jul 18, 2016
There’s lots of different ways you can promote and amplify your content online, but one method specifically seems to be gaining the most traction: sponsored article recommendations. You’ve probably seen them. They’re the “recommended articles,” “promoted stories” or “sponsored posts” at the end of most online articles or news sites.
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Jul 14, 2016
At Cranberry, we've taken a fresh approach to content marketing. We're unlike any other content amplification or discovery platform out there. Before I talk about how we're different, lets quickly review the content marketing process.
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Jul 12, 2016
It's time to take a new approach to content amplification. I don't know about the rest of you, but I'm getting pretty fed up with clickbait and misleading headlines just so that someone can make a few cents off of my clicks. When I read an article online and get to the end, I want the recommended stories to actually pertain to what I'm looking for. There's nothing worse than clicking on a spammy headline only to be brought to a spammy website with spammy content. Is that what content amplification has come to?
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Jul 11, 2016
Tools are awesome. I recently bought a 6-foot step ladder and called my buddies over to drink a beer and admire it. My wife wasn’t too impressed, but what’s new.
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Jun 23, 2016
Recently I found myself re-reading one of my favorite marketing books, Accidental Magic, by Roy H. Williams. Roy is the genius behind the Wizard Academy and this book is an inspiration. In it he offers a fantastic synopsis of some of his most powerful ad writing techniques. So in the interest of helping us all become more persuasive writers and marketers, here are some techniques worth trying.
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Jun 21, 2016
Are you looking to get lots of traffic back to your website? Are you judging your content marketing success based on the number of visitors you attract? If so, yes, you are wasting your time with content marketing.
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Jun 21, 2016
It was only inevitable. The two most popular websites in the world (Facebook and Google) have entered the publishing arena and they’re poised to dominate that space. Facebook with its Instant Articles and Google with its Knowledge Graph (as well as its newest feature that allows marketers to publish content directly to search).
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Jun 15, 2016
Cranberry is a unique content amplification platform. We get more eyes on your content, but more importantly, the appropriate “eyes.” Unlike other content amplification and discovery platforms, we aren’t trying to trick readers into clicking on your content. While those other services may be able to get a lot of traffic back to your website via clickbait, it isn’t necessarily the traffic you want.
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Jun 14, 2016
As content marketers, we know the importance of amplifying our content online. We can create the best content out there, but if we aren’t promoting it, how will anyone discover it?
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Jun 13, 2016
Content marketing is not transactional. Rather it’s about building trust and relationships for the future. When you create content or develop a content marketing strategy, the goal is NOT to garner a quick sale or conversion. Instead, your objective should be relationship building.
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Jun 08, 2016
The Google Knowledge Graph and its associated “Answer Box” is changing the search landscape as we know it. The impact on content marketers has been tremendous and requires that we re-think our online marketing strategies, namely content amplification. But before we begin re-thinking strategy, it’s important that we have a good understanding of the Knowledge Graph and the benefits it provides to searchers.
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Jun 07, 2016
When it comes to making a purchase, consumers typically move through a few different stages before they actually commit to buying something. These stages are commonly referred to as the Buyer’s Journey and consist of: Awareness, Consideration, and Decision.
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