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Jun 01, 2016

Content Amplification: Why You Need to Promote Your Content Online

Did you know that 93% of B2B marketers use content marketing as part of their marketing strategy? Unfortunately, only 38% felt their content marketing initiatives were actually successful. Let me tell you why.

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May 31, 2016

Top 10 Reasons Why Publishers Love Working with Cranberry

When it comes to content amplification and discovery, Cranberry is years ahead of the curve in relation to our competitors. Unlike traditional amplification platforms (many of which utilize sensational headlines to encourage click-through), we've developed a proprietary distribution unit called a Content Gist™, which is being lauded as one of the most significant breakthroughs in content marketing in recent years.

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May 30, 2016

The Future of Native Advertising and Sponsored Content

According to a recent report from BI Intelligence, native ads will drive 74% of all ad revenue by 2021. That’s not all too surprising considering that the average click-through rate for traditional display ads is currently sitting at 0.06%. To put that into perspective, back in 1994, the first display ad saw a click-through rate of 44%.

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May 25, 2016

The Cranberry Audio Gist

The Cranberry Audio Gist™ is our proprietary distribution unit that we place on a publisher’s website to amplify your radio show to a wider audience. An Audio Gist appears as sponsored content in native format on various publisher sites.

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May 24, 2016

New Google Feature Allows Marketers to Publish Directly to Search -- The Impact on Content Marketing

Google is testing a new feature that allows marketers, media companies, politicians and small businesses to publish content directly to Google and have it appear instantly in its search results. The company initially launched the new feature in January to let presidential candidates publish posts about their views directly to Google search results. Since then, the feature has been expanded, but still remains in an experimental phase.

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May 23, 2016

The Newest Content Marketing Buzzword: Pre-Bounce

There’s a new buzzword in the online marketing space that’s shaking up content marketers. It’s called “pre-bouncing” traffic and it gives your reader a window into your content. But what does that mean exactly?

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May 19, 2016

Content Amplification vs Content Discovery: What's the Difference?

So I’m a little embarrassed to say this, but I found myself asking, “Is there a difference between content amplification and content discovery?” Being in the business, I use the terms interchangeably and people seem to get what I’m talking about, but is there an actual difference?

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May 18, 2016

Why Persona Marketing is Essential for Content Marketers

How well do you know your customers? Can you relate to them? Do you understand their needs? As marketers, it is extremely difficult to persuade someone to take a specific action without knowing what motivates them. In order to predict behavior, you need to know what makes your customers tick. Once you know what your customers are all about, you can develop content that speaks to their specific personality types.

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May 17, 2016

What’s a Content Gist?

When it comes to content amplification and discovery there’s one important thing that sets Cranberry apart from our competitors, the Content Gist™. The Content Gist is our proprietary content unit that we place on a publisher’s website to get more eyes on your message.

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May 13, 2016

Bounce Rates and the Connection to Relationship Building

Bounce rates are a great way to determine how well you are building relationships with your audience. How you may ask? Well let’s begin with an explanation of bounce rates. A bounce is any time someone visits your website and doesn’t check out any other content. They don’t click any internal links and they don’t consume or engage with any other content on the website. They just came and left.

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May 12, 2016

Combining Content Marketing with Native Advertising

Content marketing and native advertising are at the core of today’s online marketing initiatives. These two concepts are quite different from one another, but when we are able to join them, marketers can begin to drive engaged clicks and develop better brand relationships.

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May 10, 2016

Setting Your Content Marketing Expectations

Every now and then we come across a client whose expectations might be different from the marketing strategy in place. As marketers, it is extremely important that we set clear expectations prior to any marketing campaign, especially in the case of content marketing. Unfortunately, content marketing is NOT a quick strategy. It takes time and lots of work to develop a strategy that will result in more traffic and better conversions on your website. It is important that your customers know that it will take time, but in the end it'll all pay off.